Matthew Freund's dairy cows are seen in this file photo. In January, a dairy conference is coming to Green Bay. (AP Photo/Jessica Hill)

GREEN BAY — The longest-occupied National Football League stadium that frequently fills with cheeseheads will host an event in January more likely to snag fans of a different kind of cheese.

The 2027 Dairy Strong conference is to be held at Lambeau Field in Green Bay, announced organizing association the Voice of Milk on Thursday.

The Voice of Milk is a collaboration between Edge Dairy Farmer Cooperative, the Dairy Business Association and the Minnesota Milk Producers Association, working together to bring the voice of milk to communities, Congress and consumers. Their first annual event was in 2014. The home of the Packers is a new destination.

The conference will kick off at the Green Bay Packers Hall of Fame on Jan. 13, followed by a full day of programming on Jan. 14.

With the strength of more than 1,400 dairy farmers and industry supporters, the Voice of Milk is a multi-state association speaking only on behalf of dairy farmers.

“At the Voice of Milk, we’re focused on what’s next and strive to take a proactive approach when it comes to advocating for our members,” Tim Trotter, Edge CEO, said. “We’re dairy strong because we continue to adapt and innovate, even in times of marketplace uncertainty and other challenges.”

The conference, themed “where dairy’s future takes the field,” will focus on what’s ahead for the dairy industry and how farmers can stay competitive for long-term success. The newly structured, streamlined programming will address dairy policy, economic drivers shaping dairy in 2027 and what’s next for on-farm processing.

One keynote speaker will be Aidan Connolly, president of AgriTech Capital.

Aidan Connolly brings a global perspective on agriculture, technology and the forces shaping the future of food production. As President of AgriTech Capital, he works with established companies, startups, governments and agribusinesses on strategy, innovation and investment at the intersection of agriculture and technology.

In this closing keynote, Connolly will discuss how emerging technologies, including artificial intelligence, are changing decision-making across agriculture and food systems. He will offer perspective on how innovation moves from idea to practical application and what that may mean for dairy producers, processors and industry partners.

Attendees will leave with a broader view of how technology, markets and policy are influencing agriculture’s next chapter, and how dairy businesses can evaluate new tools and business models with both opportunity and risk in mind.

Conference attendees will also have the opportunity to hear from Dr. Mark DeVolder, global change management expert and transition thought leader.

Change is a constant part of doing business, and dairy leaders are often asked to guide teams through uncertainty while continuing to make sound decisions. In this opening keynote, Dr. Mark DeVolder will help attendees think about change in practical terms and consider how to lead through transition with focus and confidence.

Drawing on his experience working with organizations through periods of change, DeVolder will share strategies for building resilience, improving adaptability and keeping people engaged. Attendees will leave with ideas they can apply as they manage change within their businesses, teams and communities.

Sponsorship and exhibit information, speaker updates and other announcements about the 2027 Dairy Strong conference will be posted at dairystrong.org.