Bills could control how ‘surveillance pricing’ impacts what you pay for products
LANSING – Concern over the implications of how people’s online activity impacts what they pay for products and services is prompting lawmakers to consider limiting businesses’ ability to use consumers’ personal data to determine their prices. The proposed law addresses surveillance pricing – the practice of companies leveraging such data, including the history of customers’ online browsing and their location and shopping patterns – to set prices for individual customers. The practice raises questions about consumer privacy and economic fairness, said Kyle Zawacki, the ...
