ESCANABA — Daily Press readers will be finding something extra in their Saturday morning papers.

Elmer’s County Market, of Escanaba, will now be running a full page advertisement each Saturday in the Daily Press. The advertisement can be found each week on the back page of the paper’s sports section — Section B.

Elmer’s will also continue to run its traditional advertisement each Wednesday in the Daily Press, so readers will have twice the opportunities to learn about sales at the local store.