Business blooming at Escanaba’s Pam’s Petals

Jordan Beck | Daily Press Pam Frossard, owner of Escanaba flower shop Pam’s Petals, is pictured in front of her shop’s floral cooler Friday. Since it opened on Ludington Street last spring, the shop has grown into a successful new business.

ESCANABA — Since it opened on Ludington Street last spring, Escanaba flower shop Pam’s Petals has grown into a successful new business.

Pam Frossard, the shop’s owner, said sales at Pam’s Petals have increased significantly over the past few months.

“It was a … slow start, but things have been picking up since September (or) October,” she said.

She said the shop’s first Valentine’s Day last week was particularly strong.

“It was a little crazy … but crazy in a good way,” Frossard said, noting she spent more than 10 hours delivering flowers that day.

Frossard said she was inspired to go into business after the shop she used to work for shut down.

“I worked at another flower shop, and they closed, and the owner … told me that I needed to start my own shop,” she said. She opened Pam’s Petals in May of 2017.

Pam’s Petals sells fresh flowers, bouquets, a small selection of plants, wind chimes, vases, baskets, stuffed animals, and balloons. Frossard said the flowers she sells are delivered from out of the area.

“I get them from Wisconsin — Green Bay and Merrill,” she said.

Pam’s Petals receives flower deliveries at least three days per week.

In addition to selling flowers at her shop in downtown Escanaba, Frossard said she has a partnership with a local grocery store.

“We have the flowers at Elmer’s (County Market), too,” she said.

As a member of FTD, Pam’s Petals can ship flowers worldwide. The store has received positive feedback on its shipments, Frossard said.

“We have less than 2 percent complaints on our orders from (FTD), so they gave us the designation of being a Master Florist through them,” she said.

Frossard said she plans to keep working to ensure her shop stands out from the crowd.

“I want to be different — I don’t want to be a cookie-cutter florist,” she said.

Pam’s Petals is located at 1208 Ludington St. in Escanaba. For more information, visit the store’s website at www.pamspetalsfloral.com.