State Wide Real Estate website screenshot

ESCANABA — State Wide Real Estate, the oldest and most experienced real estate brokerage in Michigan’s Upper Peninsula, has launched a new website designed to meet the unique needs of U.P. buyers and sellers. The new platform, www.StateWideMI.com, delivers a faster, more intuitive experience–while highlighting the one-of-a-kind properties and lifestyles that define the region.

“Let’s be honest–most real estate websites weren’t built for the U.P.,” said Jason Brownewell, co-owner at State Wide Real Estate. “They don’t understand why a two-track matters. They can’t tell a trout stream from a drainage ditch. And they definitely don’t know the difference between a camp and a cabin. So, we decided to build our own–a site made specifically for the way people live, buy, and sell property in the Upper Peninsula.”

Notable features include:

– Search by Lifestyle: Explore U.P. properties based on how buyers want to live–hunting, fishing, camping, boating, off-roading, and more.

– Mobile-Friendly Experience: Optimized for smartphones and tablets, so users can browse and search from anywhere.

– Smarter Search Tools: Save searches, get instant alerts when new listings go live, and connect with agents in just one click.

– Built-In Local Knowledge: Real advice and market insights from the region’s most experienced real estate team.

– Marketing Designed for Sellers: Large-format photos, clean listing layouts, and search engine visibility attract buyers from Detroit, Chicago, Minneapolis, and beyond.

“A great website can help you search–but it’s the people behind it who close the gap between curiosity and confidence,” said Brownewell. “Our agents know this region inside and out–where to buy, what to avoid, and how to navigate everything from seasonal roads to waterfront rules. Pair that knowledge with the tools on our new site, and you’ve got the best of both worlds. And when you’re ready to connect, help is just one click away.”

In addition to its buyer-focused features, StateWideMI.com also includes tools and resources tailored to sellers–including expert pricing advice, listing prep tips, and a free online home valuation.

“Behind every property is a moment that matters–starting a family, buying a camp, selling the place your kids grew up in,” said Brownewell. “We built this site to make those moments easier, clearer, and more local. It’s not just about real estate–it’s about getting it right, right here in the U.P.”

To explore the new platform or request a free home valuation, visit www.StateWideMI.com.