Column: Uppertunities is the spot for business development
ESCANABA — Uppertunities, an annual professional business development, and tourism strategies conference will again be coming to the Island Resort and Casino this March. Mark your calendars for March 14, and keep an eye out for more details as they develop.
This conference is a unique blend of professional business improvement workshops and tourism awareness and training: A powerful mixture for business that exists in the Upper Peninsula of Michigan. Created by Michigan Works! Tourism RSA, the day provides business communicators with the tools and techniques to succeed in today’s fast-paced marketplace.
Each year, we focus on customer service, the impact tourism has on our marketplace, and other topics important to business and professional development. We recently conducted a survey of local businesses asking for workshop recommendations and their top choices for workshops included: Attracting, Retaining and Engaging your Workforce, Effective Communication Skills for the Workplace, Small Business Marketing and Using Social Media in Small Businesses.
Dave Lorenz of Travel Michigan will be here to present Destination Next. He has been working with chambers and tourism organizations across Michigan on a program that will identify local destinations and attractions and help local organizations with strategies to promote them.
The focus on blending good business practices and tourism awareness has been paying off. This year when the Airstream Club stayed at the fairgrounds the Chamber received many comments about how local businesses went out of their way to make them feel welcome, answer questions and make suggestions on other activities and destinations in the area. This type of strong, positive customer service comes from reinforcing tourism awareness and strategies while creating a positive experience for visitors.
Businesses and organizations interested in showcasing their products, events or service will have the opportunity to reserve a spot in the trade show.
Uppertunities sponsors are the Delta County Chamber of Commerce, UPWARD Talent Council Michigan Works!, Travel Marquette Michigan, Visit Escanaba, U.P. Travel, Delta County EDA and TV6 UpperMichiganSource.com/Fox UP. Additional sponsorship opportunities are still available.
The fee for the one-day event, which includes breakfast, lunch and exceptional education and networking opportunities remains at $59. The fee to reserve a spot in the trade show is $99 and includes one ticket to the conference.
To register or for additional information, contact Delta County Chamber of Commerce at 906-786-2192.
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Mollie Larsen is a staff writer at the Delta County Chamber of Commerce