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Oh, APPy day: Daily Press rolls out new iPhone application

October 18, 2012
Daily Press

ESCANABA - For 103 years, the Daily Press has provided a comprehensive daily report of happenings in Delta, Schoolcraft and northern Menominee counties. Readers will now have another way to access the Daily Press - an app available for mobile devices.

The Apple OS application is the latest media the newspaper is using to reach readers, when and where they want their news.

The app joins the printed newspaper and the Daily Press website, www.dailypress.net, as ways you can get your news. All three are unique products, providing both news and special features that are unique to the media.

Article Photos

"The addition of the iPhone app gives us yet another way to serve our readers," said Daily Press Publisher Dan McDonald. "This app will make the news and information provided by The Daily Press available to our readers anywhere, anytime. It fits with our goal of being a 24/7 news organization and will help us better serve the area."

The huge popularity of the Apple iPhone and iPad pushed us to develop the app for them first. The combined traffic that our website gets from the two devices is far more than from all other mobile devices combined. All mobile users, including those on Apple devices still will be able to access our site using a web browser."

Visiting the Daily Press website with any device running the Apple OS system will trigger a screen urging readers to download the app. Readers can also search for "The Daily Press" in the app store. Readers may also visit www.dailypress.net/iphone and be redirected to the correct site.

The new app allows users to read stories, write comments, search and take polls.

Daily Press Editor Brian Rowell said the app will be an enhancement of the services The Daily Press offers.

"We strive to provide our readers with information important to them in a format that works for them - whether its print, our website, news alerts or social media. The new phone app was a logical step to take to improve our service to readers."

 
 

 

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