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A real book of wonder

November 29, 2010 - Brian Rowell
Kids today are missing one of the most enjoyable parts of Christmas — the Christmas catalog. When I was a kid back in the 1960s, one of the most eagerly awaited times was the arrival of the annual Christmas catalogs. They were thick, heavy and full of every Christmas dream an eight-year-old could conjure in their mind. I can tell you how many hours I spent in those younger years pouring over the pages of JC Penney, Sears and Montgomery Ward catalogs. By the time Christmas came, the pages were pretty much dog-eared and worn to the point of almost being in tatters. Half the fun of the holiday season was dreaming and wondering which of those glorious toys would find their way under the tree. I believe Christmas catalogs, for the most part, are pretty much a thing of the past now. They’ve been replaced by mass media, the Internet, and other fast and effiencent ways of marketing. Christmas catalogs were a simple holiday pleasure that gave me many hours of enjoyment and wonder. It’s sad they have not found a place in the modern world.


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Brian Rowell