Pioneer TV & Appliances changes with customers

Jordan Beck | Daily Press Pioneer TV & Appliances Store Manager Dan Derouin is pictured at his store. Derouin said Pioneer has been growing and changing to meet the needs of its customers since it was first established about 43 years ago.

ESCANABA — Since it was first established about 43 years ago, Escanaba business Pioneer TV & Appliances has been growing and changing to meet the needs of its customers.

Store Manager Dan Derouin said his family has been involved with Pioneer from its earliest days through today.

“It started with Terry Derouin and Larry Shanahan,” he said, noting Terry Derouin is his father. Dan Derouin has been the store’s manager for 11 years.

Originally, Pioneer was not an appliance store. Instead, its focus was on remodeling kitchens.

“The business started out as Pioneer Kitchens,” Derouin said. Later, they shifted to selling appliances and TVs; they went on to add their Sleep Center, where they sell mattresses and bedroom furniture.

Derouin said the store’s focus has not changed significantly since.

“It’s still mostly appliances, TVs, and bedding,” he said.

Pioneer has also had multiple locations over the course of its history. Derouin said the business was originally located by the Escanaba Public Library. About 30 years ago, the store moved to the 1000 block on Ludington Street. The store is currently located on the 1100 block of Ludington Street, and it has been there for about 23 years.

Derouin said both of these moves were in response to increasing space needs.

“It kind of just grew over the years … and needed more space,” he said.

According to Derouin, Pioneer TV & Appliances has remained successful thanks to the store’s high-quality customer service, friendly and knowledgeable staff, and competitive pricing.

“We kind of (pride) ourselves on that,” he said.

He noted Pioneer has been able to offer low prices while remaining independent by joining buying group BrandSource.

“(That) allows us to stay competitive,” he said.

Derouin said he does not plan to make any major changes to Pioneer TV & Appliances.

“Everything seems to be … the way that we like it,” he said.