Pure Michigan benefits Upper Peninsula

ESCANABA — Last Saturday’s Minding Our Own Business column reported the significant accomplishment of the Hannahville Indian Community to negotiate its tribal gaming compact with the state of Michigan. One of the many important components of the agreement is that Hannahville will invest up to $500,000 annually in the wildly successful Pure Michigan campaign. 

So, what does that mean for our area? Frankly, a lot! It means that with additional funds, Travel Michigan will expand its reach to new travel markets and drive tourism and spending from out-of-state visitors to the Upper Peninsula. 

Pure Michigan advertising, which features the distinctive voice of Michigan native, Tim Allen, was named by Forbes as one of the 10 best state tourism campaigns. But, don’t be disappointed if you don’t see or hear many of the ads through local media outlets. Allen’s story telling is mostly heard in nationally targeted markets as he describes some of Michigan’s best travel destinations. Now, thanks to the support of revenue sharing funds provided by the Hannahville compact, he’ll expand the story line to showcase and entice visitors to the Upper Peninsula.

To further emphasis how positive this is, consider that the state expects to see a return of over $8 for each dollar that is spent in the award winning campaign — a campaign designed to promote tourism and enhance the state’s image as a place to visit and invest. The return on investment is even greater if guests visit, see and enjoy our great natural resources and decide that it’s an ideal place to live, start a business, invest in a home or decide to make frequent return visits — all contributing positively to our local economy. 

Hannahville’s latest approach to economic development signals their beginning of a successful partnership with Travel Michigan that will result in shared benefits long into the future. We will truly benefit — long into the future, too — as Tim Allen encourages visitors to experience the purest of Pure Michigan in the Upper Peninsula.

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Vickie Micheau is director of the Delta County Chamber of Commerce